Past Press Releases：2005
GMO and ValueCommerce establish "GMO Affiliate, Inc."
TOKYO -- April 25th, 2005 -
Global Media Online Inc. together with ValueCommerce Co., Inc has announced the establishment of a new company focused on the affiliate marketing business, the company is to be called "GMO Affiliate Inc."
1. Company Profile
| （1） Company Name: | GMO Affiliate, Inc. | |
| （2）Establishment: | April 21, 2005 | |
| （3） Address of the Headquarters: | 26-1 Sakuragaoka-cho, Shibuya-ku, Tokyo | |
| （4） President: | Shojiro Inoue | |
| （5）Capital: | 10,000,000 yen | |
| （6）Shareholders: | Global Media Online Inc. （51.0％） ValueCommerce Inc., Co. |
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| （7）Business Domains: | Affiliate Business (Affiliate Marketing Service) |
2. Objective
Affiliate Marketing is a system where an advertiser (or Ecommerce merchant)
pays a publisher on a performance basis, for advertising that appears on
that publisher’s website or e-mail magazine. So when a user clicks through
from these ads and makes a purchase or requests further information through
the advertiser’s (merchant's) website; the advertiser (or merchant) will
pay the publisher a commission based on the overall result.
Affiliate Marketing enables Advertisers and Merchants to easily reach
potential new customers interested in their products or services via other
websites and is rapidly becoming a popular marketing method in Japan for
building online sales channels and performance based advertising.
As the first affiliate service provider in Japan, ValueCommerce has a broad range of experience and extensive knowledge of the affiliate industry, the ValueCommerce affiliate network is currently one of the largest in Japan. GMO, in turn, owns and runs a number of premium media services including blog services such as "Yaplog!", "JUGEM" and "Autopage". Both ValueCommerce, the leading player in the affiliate industry, with a high profile EC client base in Japan, and GMO, the owner of various media, aim to combine their management resources to create a lucrative new business opportunity.
【GMO・Global Media Online Inc.】 http://www.gmo.jp/
Under the slogan "The Internet for everybody," the GMO group has been contributing to the establishment and development of the Internet industry by concentrating its effort on creating the online space with their Internet infrastructure, rental server, domain registration and e-mail advertisement distribution services. Currently, GMO serves 440,000 corporate clients as well as 18,110,000 individual customers (Apirl, 2005).
The GMO Group will continue to make new initiatives to become a "Internet
Circle" of Japan, with the mission to convey goodwill and excitement
for everyone through the Internet space.
【ValueCommerce Co., Inc】 http://www.valuecommerce.com/
Founded in 1996, ValueCommerce first provided a rental server service.
In 1999, ValueCommerce launched Japan’s first ASP Affiliate Marketing platform
and service. Today, ValueCommerce provides E-commerce and online marketing
services in 3 major business divisions: 1) Affiliate Marketing, 2) Directory/Search,
and 3) Hosting/Infrastructure. For the affiliate marketing business, ValueCommerce
is serving one of the largest affiliate marketing networks in Japan delivering
over 330 million advertisements per day and reaches up to 50 % of the Japanese
Internet population (Nielsen/NetRatings "Advertisement distribution (BTC)").